CORPORATE ANIMATION VIDEOS

What is the purpose of a corporate video?

Corporate videos are essential in business marketing. They’re creative expressions conveying values, mission, and vision effectively. From product launches to inspiring stories, they visually transmit ideas, strengthening corporate identity and communication.

CREATIVE CORPORATE VIDEOS

We understand the conventional choice is often recorded video. However, in a visually saturated world, innovation is key to standing out. That’s why an animated video offers a unique opportunity to captivate your audience and leave a lasting impression.

STAND OUT WITH YOUR CORPORATE VIDEO

Choosing an animated corporate video unlocks a world of creative possibilities that can make your company stand out uniquely.

Companies like Duolingo and Headspace have leveraged this capability to convey their messages in a unique and memorable way.

VISUAL DIFFERENTIATION:

Animation allows your video to stand out from the crowd. While recorded videos may follow a similar format, animated videos have the freedom to adopt unique visual styles that reflect your company’s identity and personality.

UNLIMITED CREATIVITY:

With animation, you’re not bound by reality. You can create imaginary worlds, unique characters, and surreal situations that immediately capture the audience’s attention, making them the perfect choice for companies seeking to stand out in the competitive world of corporate audiovisual marketing.

ABSTRACT CONCEPTS:

Some ideas or concepts may be challenging to convey through a recorded video, but animation offers a visual and creative way to represent even the most abstract concepts.

The answer lies in animation. Leading companies like Google, Rappi, and Apple have chosen this unique option, knowing that animated videos are flexible, engaging, and capable of delivering messages impactfully. Besides their visual versatility, animated videos offer the advantage of reducing production costs and delivery times, making them the perfect choice for companies looking to stand out in the competitive world of corporate audiovisual marketing.

WHY ARE CORPORATE VIDEOS SO IMPORTANT?

They add a touch of professionalism and modernity to your company’s image.
They are highly versatile, usable across various channels and platforms, from social media to internal presentations.
They immediately capture the audience’s attention, conveying your message clearly and concisely.
They have a lasting impact on the audience, as the combination of visual and auditory elements creates a memorable experience.

USES OF A CORPORATE VIDEO FOR BUSINESSES

WHAT TYPES OF CORPORATE VIDEOS EXIST?

Product or Service Explanation Video

Harness animation to showcase the features and benefits of your products or services in a visually engaging manner. Simplify complex concepts for your audience’s understanding.

Company Introduction Video

An animated video that breathes life into your company’s narrative, highlighting its core values and communicating its vision dynamically and attractively.

Corporate Video for Websites

Visual clips summarizing a company’s essence, services, and purpose. A potent tool to engage website visitors, conveying key messages succinctly and attractivel

Infographic and Data Animations

Animations offer an excellent way to visualize data and statistics clearly and convincingly. You can use animated graphs, diagrams, and visualizations to make information more accessible and memorable for your audience.

Training and Professional Development Videos

Create animated videos to train your team on important topics such as company policies, internal procedures, or skill development. Animation can make information more engaging and easy to understand, facilitating learning and knowledge retention.

CORPORATE ANIMATION VIDEO PRODUCTION AGENCY

At our specialized corporate and business video production agency, we commit to delivering fully tailored productions to meet your needs and goals.

From initial sketch to final animation, every detail is carefully crafted to reflect your company’s essence and values. We employ a wide range of creative audiovisual techniques to convey your message clearly and effectively.

Our aim is to stand out in the market by developing visually striking content that effectively communicates your company’s identity and resonates with your target audience. Trust us to bring your ideas to the screen and achieve powerful, memorable communication.

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what are corporate videos?

Corporate videos are audiovisual productions designed to promote a company, its products or services, or to communicate internal messages to employees and stakeholders.

Variety of Formats: These videos can take on different formats and styles, such as presentation videos, testimonials, tutorials, interviews, animations, among others, adapting to the specific needs and objectives of each company.

Key Characteristics of a Corporate Video

Impactful Narrative: Corporate videos excel at storytelling, captivating audiences by presenting the company’s history, showcasing testimonials from satisfied customers, or highlighting the benefits of a product or service.

Professionalism and Credibility: A well-produced corporate video reflects the seriousness and commitment of a company to quality, helping to build a strong and trustworthy brand image.

Adaptability: Corporate videos can be tailored to a variety of purposes and audiences, from presentation videos for potential clients to internal videos for employees.

Benefits of Corporate Videos:

Clear Definition of Institutional Message: Before production begins, it’s crucial to have a clear understanding of the message the institution wants to communicate. This may include its mission, values, notable achievements, or impact on the community.

Research on the Target Audience: Thoroughly understanding the audience the institutional video will target is essential. Who are they? What are their needs and interests? This will help tailor the content and tone of the video to maximize its effectiveness.

Strategic Content Planning: Careful content planning is essential. This involves deciding which aspects of the institution will be highlighted, how the narrative will be structured, and what visual elements will be used to effectively convey the message.

Attraction and Audience Retention: Corporate videos are highly effective at capturing and maintaining audience attention, thanks to their combination of visual and auditory elements that generate interest and engagement.

Marketing Versatility: These videos can be used across multiple marketing platforms and channels, from the company’s website to social media, to reach a wide audience and increase brand visibility.

Effective Communication: Corporate videos allow for clear and concise message transmission, facilitating understanding and recall of the content, making them a powerful tool for communicating the company’s values and objectives.

Engaging Narrative: An engaging narrative is key to keeping the viewer’s attention. Use effective storytelling techniques to emotionally connect with the audience and maintain their interest.

INSTITUTIONAL VIDEOS

DIFFERENCES BETWEEN INSTITUTIONAL AND CORPORATE VIDEOS

Institutional videos focus on highlighting the identity and values of an organization, while corporate videos are often oriented towards promoting specific products, services, or events.

Benefits and Importance of Creativity: Creativity in institutional videos not only enhances their visual appeal but also improves their ability to effectively and memorably convey messages. A creative approach can help differentiate a company in a saturated market and create a longer-lasting impact on the audience.

PKEY POINTS OF A CORPORATE VIDEO

Clear and Concise Message: Your corporate video should communicate your company’s main message clearly and concisely, whether it’s about your products, services, or values.

Attractive Visual Identity: Use visually appealing aesthetics that reflect your company’s identity and capture the viewer’s attention from the outset.

Engaging Narrative: Create an engaging narrative that keeps the viewer interested and engaged with your content throughout the entire video.

Call to Action (CTA): Include a clear and specific call to action at the end of the video, directing the viewer on the next step to take, whether it’s visiting your website, subscribing to your newsletter, or making a purchase.

Adaptability for Multiple Platforms: Ensure your video is compatible with different devices and platforms, including websites, social media, and mobile devices, to maximize its reach and effectiveness in your marketing strategy.

Professional Audiovisual Quality: Ensure high-quality audiovisual production in terms of image, sound, and editing to convey a professional and reliable image of your company.

Relevance and Pertinence: Make sure your video content is relevant and pertinent to your target audience, addressing their needs, interests, and concerns effectively.

Feedback and Continuous Optimization: Request and gather feedback from your audience about the corporate video, and use that feedback to optimize and improve future productions.

WHY MAKE A CORPORATE VIDEO?

Impact and Differentiation: In a saturated digital content world, corporate videos stand out, helping your company to excel among competitors by providing a unique visual experience that leaves a lasting impression on the audience.
Emotional Connection: Corporate videos can establish an emotional connection with the audience, allowing viewers to identify with the brand and its values, thus strengthening customer loyalty and trust.

FAQ videos corporativos

Benefits of a Corporate Video

Corporate videos are an effective tool for increasing your company’s visibility, enhancing engagement with your audience, conveying messages clearly and memorably, and differentiating yourself from the competition.

Where Can I Use a Corporate Video?

You can use a corporate video on various platforms such as your website, social media channels, business presentations, corporate events, and trade shows, among others, to effectively reach your target audience.

What Do I Need to Create a Corporate Video?

To create a corporate video, you need a clear idea of the message you want to convey, a well-crafted script, a competent production team, and an appropriate budget to cover production costs.

Where to make corporate videos for my company?

You can search for specialized agencies in corporate video production in your local area or online. Make sure to review their portfolio, experience, and rates before making a decision. At Órbita Studios, we specialize in creating Animated Corporate Videos for companies.

How to make a creative corporate video?

Seek inspiration from industries different from yours; sometimes something seemingly unrelated to your field can be used. Experiment with unconventional narratives and collaborate with a production team that shares your vision. Remember, the unexpected often has the most impact on the audience.

What type of video should companies use?

The type of video that companies should use depends on their goals and the message they want to convey. Some popular options include corporate videos, customer testimonials, explainer videos, product demonstrations, and event coverage.

How to create professional videos?

The key to creating professional videos lies in creativity and the ability to convey a message effectively. This involves developing a solid narrative, using high-quality animation and visual design techniques, and working with a production team experienced in creating impactful content. A professional video is distinguished by its polished appearance, its ability to capture the viewer’s attention, and its ability to communicate the desired message clearly and memorably.

What is and what does corporate video production offer?

Corporate video production involves creating audiovisual content for companies aimed at promoting their brand, products, or services. It offers a variety of benefits, such as increasing brand visibility, improving internal and external communication, strengthening customer credibility and trust, and increasing online engagement and interaction.

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FAQ

Animation may be unfamiliar to some, but we’ve got you covered! Explore our FAQ section for answers to all your questions, from our production process to how animated videos can enhance your marketing strategy.

Why Choose Órbita Studios for Your Animated Video Production?

At Órbita Studios, we bring your vision to life with custom animated videos that elevate your brand!

With extensive experience across various industries and collaborations with renowned brands like Nickelodeon, Discovery Channel, and Beam Suntory, we ensure quality and professionalism in every project.

Our stage-by-stage process streamlines client approval, ensuring that every aspect meets their expectations.

Trust our production company and animation agency to drive your marketing strategy with visually stunning and effective content.

Where Can I Use an Animated Video

The possibilities with animated videos are endless. From:

Educating your employees on internal company regulations
Highlighting the benefits of your services or products to your clients
Concisely demonstrating how your application works or creating a commercial that defies real-world limitations

And a thousand more uses! When we say the limit is your imagination, we mean it.

How Long Does It Take to Deliver a Video?

In our creative process, we start from scratch with each project. From conceptualization to the creation of all graphic elements, we ensure that your video is completely unique and tailored to your needs.

We follow a rigorous multiple-stage process to ensure that the final result exceeds your expectations.

We firmly believe in prioritizing excellence over speed, so each minute of animation may take approximately 4 weeks to achieve the level of quality we strive to deliver.

It’s important to note that this timeframe may vary depending on client response time and the number of revisions.

Is It Possible to Have a Shorter Production Time?

Absolutely! We understand the importance of tight deadlines, which is why we offer an express production. However, it’s important to note that this may involve additional costs due to the extra effort required to meet tight turnaround times

What is Your Working Method for Animated Video Production?

We start with an initial brief to understand your unique needs and vision. Next, we present proposals including visual design, script, and storyboard to kick off the creative process. We showcase styleframes, offering a static view of the final video design. Finally, we dive into project animation.

Throughout each stage, we offer revisions to ensure the final result is exactly what you’re looking for.

While we follow these established steps, we’re prepared to adjust them based on the specific needs of each project, as we recognize that each one is unique and presents different requirements.

How to Start Working with Our Animated Video Agency?

Getting started with our animated video agency is easy. You can initiate the process by filling out the contact form on our website or by emailing us at contact@orbitastudios.com.mx

The most important thing is to provide us with as many details as possible about your project so that we can better understand your needs.

During our initial call, we’ll delve into this information and address any questions you may have, while also explaining our working method.

Following this, we’ll create a detailed quote and establish delivery times. Once everything is approved, we’ll proceed with the first step of the process, the brief.

What is an Explainer Video?

An animated explainer video is a powerful communication tool that utilizes animations to explain concepts clearly and concisely.

They are ideal for summarizing complex ideas in a way that is easily understandable for the audience.

Thanks to their creative visual style, these videos have the ability to effectively capture the attention of audiences, making them invaluable in marketing and advertising strategies.

Furthermore, their flexibility allows them to adapt to different communication styles and tones, making them suitable for a wide range of purposes and audiences